FUW beefs up ‘Buy Welsh’ campaign

Following the recent mis-labelling of horsemeat revelations the Farmers' Union of Wales is beefing up its "Buy The Welsh One" campaign which urges shoppers to support their local butchers and food producers.

This week the campaign will feature prominently during FUW-organised events at the heart of the UK and EU governments in Westminster and Brussels.

Welsh food and drink will be on the menu on Wednesday at an event in the Commons and then a Welsh farmhouse breakfast, sponsored by Wales MEP Jill Evans, will be held at the EU Parliament building the following day.

FUW president Emyr Jones said: "Since the campaign was launched at the 2007 Royal Welsh Show the union has consistently stressed that when consumers buy beef or lamb labelled as Welsh and accompanied by the Protected Geographical Indication (PGI) logo they can be confident it will be genuine.”

"With a growing number of farm-produced quality products available at farmers' markets, corner shops, on the internet and some supermarkets throughout Wales, the FUW’s advice is to look for the Welsh Beef and Welsh Lamb logos.”