Gluten free beer contract for Monty's Brewery

Monty’s Brewery has secured a deal to supply Finland’s leading grocery retailer “S Group” with its Gluten Free golden ale Monty’s Masquerade.

The 4.6% gluten free beer produced at Montgomery will be placed in S Group’s Prisma hypermarkets throughout Finland.

Commercial Director for Monty’s Brewery Russ Honeyman commented: “We are extremely pleased with this export order to supply S Group. The initial contact was made back in 2015 after a Welsh Government sponsored trade mission to Finland and Sweden.

“We were introduced to importers and buyers, and from that were contacted by a Finnish importer, over the course of the last year and after a few small orders and samples which we presented to S Group we are now listed in their Prisma Hypermarkets which is a great outcome.”

Antti Oksa, the Vice President of S Group Retail Business said: “We are excited to have this great Welsh Brewery supplying our 66 Prisma stores in Finland, and to have this quality beer in our beer assortment. We are looking forward to introducing it to the Finnish customers.”