Despite huge fanfare, the introduction of tough new penalties for drivers caught using their mobile has failed to deter local motorists, it appears.
The measures, including the doubling of points to six and fines to £200, didn’t stop nearly twice as many people being caught by Dyfed-Powys Police in March compared to February.
The Handsoff campaign said driving and using a phone is a "lethal cocktail". The changes to the law also mean new drivers who offend face losing their licence, and more experienced drivers can be banned if they get 12 points in three years.
But despite this, a whopping 70 people were caught, compared with 40 the previous month.
The figures, obtained by BBC Radio Wales, make grim reading for campaigners hoping to make the use of mobiles as taboo as drink driving.
Lucy Amos, from road safety charity Brake, told the BBC: “As a charity that supports bereaved and seriously injured road crash victims we know only too well the devastation and heartbreak caused by distracted drivers and have been campaigning on this issue for a number of years.
“We would also like to see a total ban on phone use as even using hands-free increases your likelihood of being involved in a crash. It’s the distraction of the conversation that's the main danger.”