Once-in-a-lifetime Tour de France poster opp for local art students
Art, design and creative students from across England, Scotland, and Wales have the chance to showcase their talents, with the opportunity to design the official posters for the historic 2027 Grand Départs of the Tour de France and Tour de France Femmes avec Zwift, including Welshpool on Day Three.
Launched as part of the Grand Départ GB’s JOY social impact programme, students enrolled on art, design, graphics, creative and photography courses at further and higher education institutions across the local authority areas hosting each of the six stages can enter a competition that will ultimately select the official poster for the 2027 edition of each race.
It is a long-standing tradition that each edition of the Tour de France and Tour de France Femmes avec Zwift is represented by its own unique official poster, unveiled each October in Paris as part of ASO’s official route presentation for the following year's races.
As proud hosts of the 2027 Grand Départ, Britain has the honour of designing both posters – and Grand Départ GB is extending that opportunity to students.
This once-in-a-lifetime opportunity will showcase the skills of UK-based designers at the world’s biggest annual sporting spectacle, when it comes to Britain in July 2027, marking the first occasion that both races have begun from the same country outside of France.
Used across the entire event, the artworks will be seen by millions, both on the roadside and worldwide, with the artwork being used by race organisers the Amaury Sport Organisation (ASO) across promotional materials, digital advertising and much more, making for an incredible opportunity for two students to truly go global with their work.
The competition is the first part of the JOY programme’s Arts & Culture strand to go live, with further opportunities for different communities to get involved and celebrate the Grand Départs creatively to follow.
Commenting on the competition, Tracy Power, on behalf of JOY, the Grand Départ GB 2027 social impact programme, said; “This is a once in a lifetime opportunity for two talented students to showcase their creative skills on a truly global platform, and to forever be associated with this historic Grand Départ.
“The competition reflects the ambitions we have for JOY to be at the front and centre of the 2027 Grand Départ and we can’t wait to see the creativity of students and their submissions.”
An expert panel, headed by award winning artist Lucy Pittaway will judge the submissions. Shortlists for both the Tour de France and Tour de France Femmes avec Zwift will be put forward by the Grand Départ GB 2027 panel to ASO, who will select the final winners for each race and then work with them to develop their designs ahead of the October reveal in Paris.
In addition to having their work showcased across the Grand Départs, both winning designers will be invited to Paris in October 2026 for the official unveiling of their work during ASO’s route presentation of the 2027 races and enjoy a hospitality experience at one of next year’s British stages.
The competition will open from Monday until June 26, 2026. Full details, including terms and conditions and how to enter, are available at www.letourgb.com/poster-competition
To find out more and stay up to date with the 2027 Grand Départs, including more information opportunities to volunteer, ahead of the opening of volunteer registration at the end of May 2026, visit letourgb.com
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