Bottoms up! Local vineyard toasts tourism

A vineyard on the Shropshire border is hoping to join forces with a number of local businesses in an effort to boost local tourism and promote the area.

Kerry Vale Vineyard, near Montgomery, invited a group of local businesses to a wine tasting afternoon to sample their wine, and discuss ways of working together to boost rural tourism and ensure sustainable economic growth.

Kerry Vale Vineyard, an award-winning local wine producer, has taken a significant step towards fostering community spirit and economic growth by hosting a successful trade tasting event.

The event aimed to bring together local hospitality providers, offering them a chance to sample exquisite wines with the hope of featuring them in their establishments.

The afternoon gathering was more than just a wine tasting - it was a collaborative effort to strengthen rural tourism and promote sustainable economic growth. Passionate advocates for the local area, Vineyard owners Russell and Janet Cooke say they are committed to showcasing the Shropshire/Powys borderlands as an enticing holiday destination.

The Cookes have recently opened the Vineyard House as a holiday let, further contributing to the local tourism sector.

“Tourism is a vital economic driver for rural communities,” Mr Cooke said. “By uniting with local businesses, we all stand to gain, which in turn, bolsters business opportunities for all.”

The event saw participation from a diverse group of local businesses, including a wine merchant, various accommodation providers, restaurants, cafes, and even a private travel firm interested in conducting local tours.

This initiative is a testament to the community’s shared vision of promoting regional attractions and ensuring visitors have memorable experiences.

Attendee Nicky Capner from Guilsfield-based Silver Service Executive Travel said: “We came away so excited about the prospect of building Kerry Vale Vineyard into our new Tour Adventure. We’re optimistic that this marks the start of long-term partnerships that will mutually enhance our businesses.”

Kerry Vale Vineyard is nestled in the picturesque landscape of the Shropshire/Powys borderlands. With a commitment to quality and community, the vineyard has become a beacon for local tourism and a symbol of collaborative economic development bringing in over 1,000 visitors a year for its popular tour programme.

PICTURE (from left): Matt and Nicky Capner from Silver Service Executive Travel, Russell Cooke Owner of Kerry Vale Vineyard, Page Eades and Sam Parker, Marketing and PR at Marrington Escapes.