Ex-journalist launches PR operation

Businesses in Mid Wales need to grasp and utilise public relations and marketing as a core tool in their drive for growth and competitive advantage following the recent economic downturn, according to Owain Betts who has launched a new PR and Public Affairs consultancy in the region.

OMB Communications is a new PR and Public Affairs consultancy to support a ‘core’ client base throughout the UK. Owner and PR Consultant Owain has over 21 years experience in the media, PR and marketing industries in Wales and the West Midlands.

“I’ve been wanting to run my own business for some time now and I believe that now is the right time to launch such a venture when businesses need to pull themselves out of the economic downturn and position themselves ahead of their competitors,” said Owain (right).

The business is based near Newtown but covers the UK – it already has clients in West Wales, Bristol and the Midlands. “Location is no longer an issue within many sectors and that includes PR and marketing,” said Owain. “The digital world that we live and work in has radically changed the way businesses work and interact in recent years and means you can operate a successful business – paticularly in the media industry – from almost anywhere.” He also highlighted the lack of public affairs support for businesses and organisations outside South Wales.

Owain spent 10 years in journalism working for a range of media outlets in Wales and the West Midlands. He has spent the past 11 years in PR and marketing roles with companies and organisations including Finance Wales, the WDA, Welsh Assembly Government and Twenty First Century Media in the West Midlands.

“The key to the business will be the bespoke service provided by OMB and the ‘partnerships’ established with other marketing and PR specialists. That’s going to be the future of the PR industry - networks that have the power to adapt,” added Owain.