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Store Wars goes mobile

Created on 18/03/2011 @ 15:27
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The war to win your hard earned pounds has taken to the roads of Montgomeryshire.
Morrisons launched its marketing offensive this week with a kickback voucher scheme for Newtown and Welshpool shoppers to counter the opening of Tesco’s new £37 million Welshpool store.
But, following a luke warm response to its newspaper advertising, it has decided to hit the road and has rented a mobile advertising lorry to roam high-traffic areas pushing its offer five-week offer.
But Tesco has sent a clear message that ‘anything you can do, I can do better’ by hiring TWO of the same types of mobile advertising vehicles to cart its promotional messages around the area.
All vehicles have been seen parked in lay-bys on the Welshpool-Newtown road as well as cruising the town centres.
So what’s on offer?
Like when Newtown opened, it has launched its bid to entice Welshpool shoppers with a token a week for four weeks that offers £8 off any bill over £40.
It has launched a scheme allowing shoppers to collect an itemised receipt a week for five separate weeks (for £40 or more) which can be exchanged at the end for a £25 voucher.
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