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Nothing Mini about Marketing

 
Created on 14/06/2011 @ 15:02
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In a month when a major investment has ensured that future construction of the world-famous Mini remains in Britain, a local company has recruited the iconic vehicle as part of its latest marketing drive.
 
McCartneys has branded Britain’s finest motor export for staff in its 16 offices to use during appointments across Montgomeryshire this summer. It even has it's own 'company' number plate!
 
“The Mini is a fantastic marketing tool for us as it raises the McCartneys profile when it is based at the various offices,” said Tom Carter, Partner at McCartneys Newtown office: “As the leading property professionals in Mid Wales and the Marches we recognise the importance of keeping McCartneys at the forefront of people’s minds and the Mini is an excellent way of achieving this.
 
“The car is easily recognisable and with its eye catching colours and branding we hope that it brings a smile to people’s faces when they see it out and about. We do not of course take it to every appointment as we fully appreciate the need for discretion in some circumstances.”
 
The Mini will also appear at agricultural shows over the coming months including the Royal Welsh in July.
 
Has your company delivered a quirky marketing gimmick or campaign? Let us know at editor@mywelshpool.co.uk
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