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Workshop to help food companies

 
Created on 12/08/2011 @ 16:13
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Acclaimed food and drink sales and marketing specialist Russell Ferguson is coming to Welshpool to lead a workshop on selling effectively at farmers’ markets and food festivals.
 
This one day workshop, which has been organised by Wales The True Taste at The Loft Conference Centre @ Coed Y Dinas, Welshpool, on Thursday, August 18, is designed to help food and drink businesses develop their presentation and selling skills.
 
Guest speaker at the event will be Jacqui Grant, Wales the True Taste stand merchandiser, who will give practical tips on retail display.
 
This workshop is supported by Fork2Fork, an information and awareness raising campaign that aims to encourage consumers to buy direct from producers and is committed also to upskilling the sector.
 
“Selling from a stand at a farmers' market or food festival requires a different set of skills from any other selling environment,” said workshop organiser Bethan Jones, Wales the True Taste mentoring programme manager .
 
“The look and style of a stand is extremely important to create the right image. Equally important is how well the food or drink producer interacts with customers and potential customers. They are the actors at the show and they have one chance only to impress.”
 
The workshop aims to help businesses sell more product at their next market, attract more people and keep them at their stand and develop customers.
 
Available on the day will be a recently launched Fork2Fork producer training DVD ‘Syniadau Slic’ setting out key marketing tips around selling effectively at farmers' markets and food festivals.
 
Medi Jones-Jackson, from the Fork2Fork campaign, said: “Our new free DVD is about improving sales skills across the agri-food sector to encourage greater profits. It’s quick, easy and full of tips for improving your sales performance – all in less time than it takes to watch an episode of Eastenders or the news. Any producers interested in obtaining a copy can send us a email via our website fork2fork.org.uk.”
 
The workshop, which runs from 9.30am to 4.30pm, costs just £10 and includes lunch. To book a place or to obtain more information contact Bethan Jones on 01691 830189 or 07815 150376.
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