App, App and away!

It’s finally here! Our tech team has emerged from the testing labs to give the green light for our state-of-the-art new app which places MyWelshpool readers at the very cutting edge of the British local media industry.

We have developed in-house, right here in Welshpool, a mobile app which can be downloaded for FREE for all smart phone devices and tablets.

And it couldn’t be easier for you to get your hands (or finger tips we should say) on it. Simply follow the instructions after clicking on the ‘thumbnail’ at the top of the page (next to our pink ribbon for missing April Jones).

So what new does this app bring to your reader experience?

-          - Immediate access to news on the go

-          - A click away from the specially-created mobile full version of the site

-          - News segregated to the village/town where you live

-          - An easy way for you to contact us, so if you see something of interest then simply click on the ‘contact us’ button and follow the instructions!

It has never been easier for you to keep up-to-date with local news or to get in touch with us. The contact us facility will enable readers to send in pictures of incidents they see or something quirky which we can then share with everyone else.

For our advertisers, the app will not only attract an army of new readers that live their lives through their mobile devices, it will also increase traffic to the site to enhance their brand awareness too. After all, it is thanks to the support of our wonderful advertisers that ensures our dynamic free service for us all to enjoy.

“In developing this app we have looked at the leading international news models out there and tried to implement their best features into what we have developed,” said our Technical and Development Director, Alan Davies.

“It will place MyWelshpool at the very forefront of local news delivery and we will introduce the app across all MyTown Media Ltd sites in the coming weeks.”

The development represents a significant investment made possible after MyTown Media Ltd was chosen by Nesta, the UK Innovation Foundation, to be part of its Destination Local programme which received funding from the Welsh Government.

Since MyWelshpool changed the local media landscape by launching in August 2010, the group has expanded to include MyNewtown, MyRadnor and MyBrecon to ensure we have Powys covered. The latest reader figures show that over 24,000 unique visitors log on to the sites every month.

So what are you waiting for? Download the app now by using your mobile device to visit m.mywelshpool.co.uk and add it to your Home Screen to be one touch away from everything local!