CobraUK in the Premier League

18/10/2010 @ 03:24

A Welshpool company is putting comfort into football’s Premier League by installing luxury stadia seating in dugouts and directors’ boxes.

CobraUK has recently installed seating at Birmingham City’s St Andrew’s Stadium, The Hawthorns, the home of West Bromwich Albion and at Molyneux for Wolverhampton Wanderers.

The Cobra Seat brand is now making things as comfortable for Wolves boss Mick McCarthy as has become the custom for Alex McLeish and Roberto Di Matteo.

The trend started in the dug outs of Manchester United by Sir Alex Ferguson at Old Trafford is now becoming commonplace in the Premier League thanks to Cobra UK, who now have their sights on Aston Villa and are installing seats at Championship League clubs Derby County and Leicester City.

The company also recently installed the seats at AFC Telford United’s New Buck’s Head Stadium.

“The Cobra brand is recognised globally as the name behind some of the most sophisticated seating worldwide,” said Development Director Matt Williamson.

“The Cobra seat has earned a reputation for products that unite innovative technology, quality of design and functional elegance.

“Premiership clubs are recognising the sponsorship potential of installing the Cobra seat and the trend is spreading across the country,” he added.

As well as dugout seating heated executive Cobra seats have been installed at the St Andrew’s Stadium for directors

Based on the company’s motorsport seats, Cobra have developed a new generation of stadia and office seating.

Built using genuine Cobra Seats, the unique range has been developed to provide comfort and designed and tested to the highest orthopaedic standard.

The company is also marketing a full range of executive seating which is becoming increasingly popular as boardroom and office furniture.

“Football is a part of British culture,” said Mr Williamson. “We are pleased to be involved with the game and are looking forward to long lasting partnerships with clubs across the country.”

Cobra are based on the Buttington Cross Enterprise Park.