Join the anti-ageing revolution

Our beauty columnist Sarah Rowlands from PureBeauty (right) shares some tips on how to avoid the “getting old” blues!

“This article is for all those who want to avoid the stereotypical signs of getting old. I imagine that is most of us so carry on reading!

We have some great tips and advice on how you can reduce the ageing process through a few clever treatments. We all want to look younger, feel more energised, erase a few wrinkles, right? Well, this is now possible but it needs your full attention.

 We have a few simple steps to feeling 10 years younger, these are not time consuming and can be fitted into your busy lives very easily. Motivation is the key to a younger looking you, follow these steps and see if you notice a difference. Feeling good about yourself is knowing that you look fantastic, and it is a real confidence boost to do something for yourself for a change!

-          Trim those Eyebrows! The wrong eyebrow shape can actually make you appear older or sadder looking so let a professional shape your eyebrows. Add a tint to improve sparse, fading brows as this improves definition which will not only create the illusion of perfect brows but lifts the whole eye area for wider, brighter looking eyes. Eyelash tinting or semi-permanent mascara is also a great time-saver. This treatment colours your lashes without the need for mascara and makes your eyelashes appear longer and thicker, giving you an instant wide awake look every morning even if you dont feel it!

 

-          Moisturise! So many of my clients don’t have a skincare regime because of time. Moisturising your skin takes only a couple of minutes and is a must for preventing the signs of ageing. Invest in a great moisturiser to keep your skin hydrated to reduce the appearance of fine lines and wrinkles, age-spots and imperfections you may get later on in life. Using an organic based cream means the products you are using are packed full of good things and feeds your skin with the right nutrients. High street brands tend to include artificial preservatives and perfumes which have no useful effect on the skin at all, so stay clear of those. For a really good day cream try OE am-pm (£38.95) which combats signs of fatigue and helps the complexion appear more luminous. It smells delicious so you will want to put it on every morning!

 

-          Conceal! we all have imperfections, but concealing these will not only give you more confidence but make your look better. If you don’t like wearing make-up or don’t have the time to apply it every morning try these simple tips which can make a difference in minutes. Conceal under eye bags, spots, broken capillaries, redness around the nose. Try Royal Effem Cover up stick (£8.50). Add a hint of colour to your cheeks to brighten the skin. Choose a pink blush and stay away from bronzed colours and add a hint of nude gloss to conceal dry flakey lips, easy! For more make-up tips why not treat yourself to a make-up lesson which includes a personalised make-over. We can give you a few more ideas about application techniques and colours to suit you. When you reach a certain age, the things you did before don’t apply!

So fight those wrinkles! Lines and vertikle wrinkles are etched into our faces whenever we talk, laugh or eat. While we can’t stop this etching, we can certainly slow it down. This leads me onto our favourite treatment and our reader offer this month:

This is a 20-minute non invasive procedure designed to reduce the appearance of lines and wrinkles using microdermabraison and CACI's unique wrinkle comb to deliver focused electrical and light stimulation into each targeted wrinkle. It leaves your skin feeling tighter, brighter and firmer in one treatment. This is a safe and comfortable procedure which requires no down time after treatment. Results are immediately visible but for optimum results, a course of 10 is recommended