A claim has been made that of the £8.3 million spent by Visit Wales last year, not a penny specifically promotes Mid Wales.
Russell George has put his claim to the First Minister to question the promotional body’s generic strategy which he believes is costing our region valuable tourist pounds.
“Mid Wales has a huge amount to offer, from the coastal path, beautiful market towns and fantastic mountain ranges,” said Mr George. “It has a countryside other holiday regions in Britain would die for and I want to see the Welsh Government shout about these assets from the roof tops.
“Tourism is a critical driver in economic development and job creation and it is clear that the Welsh Government is failing to foster the right conditions for growth in this crucial sector for the Mid Wales economy.
“I would like to see the industry in the driving seat in promoting Mid Wales’ unique tourism offer. It is therefore high time that the Welsh Government considers removing Visit Wales from Government control, introducing an industry-led approach to the visitor economy so that our tourism industry can deliver on its great potential.”