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Welshpool snack tastes success

Created on 22/09/2020 @ 12:29

Fast growing Welshpool beef jerky snacks manufacturer Trailhead Fine Foods put in a star performance in this year’s Great Taste Awards, the Oscars of the food and drink world.

The company is celebrating after hearing that its Spicy Chilli and new Teriyaki beef jerky flavours impressed the Great Taste judges so much that they awarded them a one-star award each, recognising them as “food that delivers fantastic flavour”.

A change in recipes means that all the company’s snacks are gluten free and carry ‘Get Jerky’ branding.

It’s the second year running that Spicy Chilli has won a prestigious Great Taste one-star award., but a first for the new Teriyaki flavour which was launched earlier this year, capturing the traditional Japanese cooking style for an authentic Oriental experience in premium beef jerky.

Emma Morris, Trailhead Fine Foods’ business development manager, said: “It’s fantastic that our Spicy Chilli beef jerky has retained its one-star award and we are chuffed that the judges liked our new Teriyaki flavour.

“Being able to display Great Taste Awards alongside our beef jerky snacks is great for raising our brand awareness. During the pandemic lockdown, sales through our easy to use online shop more than doubled and we have some very exciting news in the pipeline, so watch this space.

“Customers will also be pleased to hear that next day deliveries have now resumed.”

Trailhead Fine Foods’ handmade, artisan jerky snacks are produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The high protein jerky is made gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.

The snacks are available in more than 100 stockists across the UK, including service stations, farm shops, delicatessens, convenience stores, tourist attractions, petrol stations, breweries, pubs and hotels. Sales have grown by 300% in the past year.

Trailhead Fine Foods, which offers free online delivery of its tasty snacks at, achieved the nationally recognised SALSA standard for its Get Jerky branded snacks earlier this year.

This year’s Great Taste Awards attracted 12,777 products from 106 different countries. They were judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists.

PICTURE: Trailhead Fine Foods’ Get Jerky snacks which won Great Taste one-star awards.

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