Welshpool beef jerky sold at Selfridges
The Selfridges stores in Oxford Street, London, and Manchester Trafford began selling the gluten free beef jerky in their delicatessen sections last week.
The jerky, which is normally sold in 40 gram packs with Get Jerky branding, is being displayed in presentation dishes on the deli counters at the two stores.
Selfridges has chosen six of the eight Get Jerky flavours to feature in the stores - Original, BBQ, Spicy Chilli, Hot Smoked Chipotle, Teriyaki and Devil’s Wrath.
As proud holders of the Royal Warrant for supplying food and household goods to the Queen, Selfridges selects only truly special food and drink products to sell in its stores.
Welshpool-based Trailhead Fine Foods’ handmade, artisan jerky is produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes.
The jerky is high protein, gluten free and low in fat, making it a healthy alternative to sugary and high fat snacks.
Emma Morris, Trailhead Fine Foods’ business development manager, spent eight months working closely with Selfridges to secure the order and is delighted that Get Jerky is now being sold by the famous retailer.
“We are very excited about this fantastic opportunity to supply our premium beef jerky to Selfridges stores in London and Manchester,” she said.
“To be included in Selfridges’ prestigious range of food and drink products carries great kudos and recognises the quality of our beef jerky. We are proud to be associated with this famous retailer and look forward to further developing our business relationship.”
Trailhead Fine Foods’ managing director Arwyn Watkins, OBE, added: “To secure a partnership with Selfridges demonstrates the resilience of the team at Trailhead Fine Foods in the pursuit of delivery excellence.”
Sales have grown by 300% in 2020, with the company’s online shop at https://www.trailheadfinefoods.co.uk especially busy.
PICTURE: Trailhead Fine Foods’ Get Jerky snacks.
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