Could Christmas save Covid-hit 2020 for local traders?

There are encouraging signs that Christmas could well save a Covid-hit 2020, with businesses in the town centre reporting brisk trade.

Many shops have been forced to close for large chunks of the year, but the ‘shop local’ message has been backed this festive season by organisations from Powys County Council to farmers unions and the local tourism sector.

Last night, Welshpool Town Council revealed that the Celtic Company was its 2020 Christmas Shop Window winner and owner, Rachel Owen, said she has been delighted with her December trade to date.

“It has been a challenging year for us, like so many, because of Covid-19, but I have been blown away by the local support we have had from the community this Christmas,” she said.

“We really wanted to bring some Christmas cheer to the shop and it has worked. We are definitely up on our trading figures on this time last year and would like to thank everyone for the support during these tough times.”

Across the road, Alexanders has been trading in Welshpool for over 60 years but remained open throughout 2020. They, too, are reporting strong trading figures in the run-up to Christmas.

“December is normally a busy month for us anyway, but more so this year,” said Paul Alexander. “The buy local message seems to be getting through and we are really pleased, and grateful, for the support we have received, not just in December but throughout this year.”

While Celtic Company won the award, there were special mentions for Coral Lewis, Janes and Riffels, as well as many more, according to the Town Council. 

The Mayor, Councillor David Senior, who presented the award (pictured) said: “I am very impressed with the winning entry. It showed an excellent effort by the Celtic Company in really trying times.

“Congratulations again to the Celtic Company and thank you again to everyone who took part in the competition.”