FieldMouse roars at major industry awards
Affectionately known as the 'Oppies', these popular awards, which were held in London, recognise the operational side of market research, a £7bn industry in the UK with a market size second only to the USA.
For the first time this year, the MRS Oppies included a category for Recruitment Excellence, referring to the recruitment of participants for qualitative research projects - usually focus groups and in-depth interviews where participants are paid for sharing their views.
Seven fieldwork agencies were shortlisted, and FieldMouse faced strong competition from long-established businesses. However, the night was FieldMouse’s with the judges highlighting its “focus on social purpose to ensure the fair representation of rural voices in research”.
The FieldMouse team was also the only winner of the evening to wear sparkly mouse ears!
Sarah said: “When my business partner Paul Flatters and I co-founded FieldMouse five years ago, it was very much with this social purpose of getting rural voices heard in the research industry.
“Our clients’ research doesn’t just inform marketing strategies - it often feeds into government policy so we felt it was critically important to address this rural blind spot in the research industry.
“To have our achievements recognised in the very first year of this major new MRS Oppies award is the most incredible feeling. I hope it also goes some way to reassure the farming and rural communities who take part in our clients’ research that their voices are now being heard. This award is for them.”
FieldMouse employs seven people across Powys, Wrexham, Staffordshire and Sussex, with the rurally-based team all working remotely from home but gathering in-person as much as possible.
To find out more or to join the FieldMouse Panel to get paid for your opinion visit www.fmresearch.co.uk.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|