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Food firm bites into Welshpool 10k

Created on 19/01/2022 @ 11:13


Welshpool-based snacks manufacturer Trailhead Fine Foods is teaming up with a sporting events company to promote its award-winning beef jerky to runners, cyclists and others who enjoy outdoor sports.

The company, which makes the high protein snacks under the Get Jerky brand name, has agreed to sponsor a series of running and cycling events, together with a couple of talks, organised by Adrenaline Sporting Events throughout 2022.

The eight-event series begins with the Welshpool 10k run on Sunday, March 27, which was originally planned for 2020 but was cancelled due to the pandemic.

Sales director Emma Morris believes the link up with Adrenaline Sporting Events makes perfect sense, as Get Jerky snacks are aligned with outdoor activities.

“Get Jerky is the ideal pre, mid and post-race snack for runners and cyclists as well as anybody enjoying outdoor activities, as it’s low in fat, salt and sugar but high in energy-rich protein and gluten free,” she said. 

“We are proud of our roots in Welshpool, where we manufacture our handmade, artisan beef jerky snacks in eight flavours, using responsibly sourced PGI Welsh Beef and secret recipes.”

Adrenaline Sporting Events is run by Alan Lewis from Pant, a former triathlete who represented Great Britain at the World Championships.

“I am thrilled to be working with the team at Trailhead Fine Foods for 2022,” he said. “A big part of our events is the nutrition and fuelling aspect and we look forward to our participants being able to enjoy Get Jerky, a quality product ideal for our sector with its high protein content.

“We like to engage with our sponsors by encouraging their staff to get involved in the events to benefit their health and wellbeing.”

To see the other events and to take part, visit Charities supported by the events include The Movement Centre, Hope House, Lingen Davies and Midlands Air Ambulance Charity.

PICTURE: Alan Lewis (right) from Adrenaline Sporting Events with David Richards, Trailhead Fine Foods’ marketing manager, at Powis Castle.


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